How much competition is too much?

You may be surprised by this answer, but it depends on where your website currently ranks for related keyword phrases. Let us illustrate this point with a real life example. In the world of competitive cycling it's unimaginable for someone untrained to even finish the Tour De France 2,000 mile track in 3 weeks, let alone win it.

The same rule applies to achieving high search engine ranking. A website that has been online for only a week has little chance of competing with websites who are in top positions for very competitive keyword terms year after year.

Let's use our previous example again, targeting the phrase "second mortgage. A brand new website would be better off targeting more specific keywords phrases based on the previously discussed Overture results. Some of these keywords would be "second mortgage loan, "second mortgage home loan, "second mortgage rate" or "second mortgage lender. We can also create a location for keyword selection based on a specific geographical area, such as "second mortgage Dallas, "second mortgage Florida" or "second mortgage Toronto" if you sell products or services locally.