Every website needs a keyword theme

When we think of a keyword theme, we should think of our target audience. We should clearly define their needs. This will help us come up with a much better keyword theme, rather than if we simply took paper and pencil and started to write down random keyword phrases.

Let's try this with a practical example. We are trying to establish a keyword theme for a website selling furniture with a location in New Jersey. Since this company sells a large variety of different furniture from living room sets to dining room furniture we need to come up with an overall theme and specific keyword segments as well.

Who is the target audience?	What products or services do we offer to satisfy their needs?	What are the most relevant target keyword phrases?
kitchen furniture buyers	kitchen table, kitchen chairs, kitchen accessories, dining room sets	new jersey kitchen furniture, new jersey kitchen tables, new jersey kitchen chairs, new jersey dining room furniture
office furniture buyers	office desks, office chairs, computer desks	new jersey office desks, new jersey office chairs, new jersey computer desks
living room furniture buyers	sofas, couches, recliners, loveseats	new jersey living room furniture, new jersey sofas, new jersey couches, new jersey loveseats