One of the greatest misconceptions about
keywords is their relation to the pages where they will be inserted. The
most common question from new web masters is: "Do
I optimize my home page for 20-30 keywords?" The answer is
no. Too many keywords on the same page would dilute the focus and effectiveness
of all keywords on the target page. he search engines will give a higher
ranking to those sites and pages that are the closest related to the user's
query. In addition, you will learn in the lesson Page Optimization, the
Title tag is limited in size and it's physically impossible to fit 20
keywords into the 60 to 70 character limit.
Unless you have a one page website, which
we don't recommend, you need to target 3-4 keywords per individual page.
The home page should target the most popular key phrases, while the sub
pages should target the less competitive secondary keywords. Let's use
our fictional New Jersey furniture company again to demonstrate. The home
page will be optimized for the keyword term "New Jersey Furniture"
and a few other closely related main phrases. The rest of the pages will
be broken down into categories of different furniture types, like office
furniture, kitchen furniture, and living room furniture.
For those of you who would like to see
how this website would be visually laid out after the optimization of
specific pages, please take a look at the illustration below. The important
principle to remember in organizing a site topically is to start with
an in-depth look at your target audience and create your keyword list
based on their needs and your product offerings emphasizing its benefits.
Keyword optimization based on website theme "furniture"
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