You can use this simple table below to find out how competitive your
keywords are. Based on our experience with keyword optimization for different
levels of competitiveness, we have created a list of very competitive,
moderately competitive, and less competitive keyword terms. The number
of search results returned by Google indicates how tough the competition
is for different keyword phrases.
Please use this information only as a guide. In the world of search engine optimization there are always exceptions to the rules. Keep in mind that when we collected this data it was a point of time in Google's index, and the number of results returned can change from month to month.
Please use this information only as a guide. In the world of search engine optimization there are always exceptions to the rules. Keep in mind that when we collected this data it was a point of time in Google's index, and the number of results returned can change from month to month.
| Competition |
Search Method |
Number of Search Results |
| Very Competitive |
Exact Search: "dvd burner" "second mortgage" "life insurance quote" |
Over 200,000 Results |
|
Google Allinanchor: allinanchor:"dvd burner" allinanchor:"second mortgage" allinanchor:"life insurance quote" |
Over 20,000 Results | |
|
Google Allintitle: allintitle:"dvd burner" allintitle:"second mortgage" allintitle:"life insurance quote" |
Over 20,000 Results | |
|
Moderately Competitive
|
Exact Search: "free conference call" "debt management uk" "multiple domain web hosting" |
Between 100,000 to 200,000 |
| Between 1,000 to 20,000 | ||
|
Google Allintitle: allintitle:"free conference allintitle:"debt management uk" allintitle:"multiple domain web hosting" |
Between 1,000 to 20,000 | |
|
Less Competitive
|
Exact Search: "buy paintballs" "swimming pool chemicals" "glow in the dark paint" |
Between 1,000 to 100,000 |
| Between 1 to 1,000 | ||
| Between 1 to 1,000 |
Keyword effectiveness index (KEI)
For years now, Wordtracker has been displaying the KEI next to
the keyword phrases as a measure of a keyword's competitiveness. According
to Wordtracker, "the KEI compares the Count result (number of times
a keyword has appeared in our data) with the number of competing web pages
to pinpoint exactly which keywords are most effective for your campaign."
The Wordtracker KEI algorithm is simple
and works like this:
"Let P denote the popularity of the
keyword and C the competitiveness.
The formula that we have chosen is KEI = (P^2/C), i.e. KEI is the square of the popularity of the keyword and divided by its competitiveness."
Source Wordtracker KEI help
The formula that we have chosen is KEI = (P^2/C), i.e. KEI is the square of the popularity of the keyword and divided by its competitiveness."
Source Wordtracker KEI help
We can simplify this by saying, dividing
the demand (popularity) by the number of exact search results (competitiveness)
we arrive at the keyword's effectiveness. A KEI value of 40 or higher
considered very good and indicates a less competitive keyword phrase.
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