Selecting the best keyword takes experience and little know how, but
it's always helpful to see how the pros do it, so here are few basic steps
for keyword selection.
- Using your favorite keyword research tool Wordtracker, Keyword Discovery or the Keywords Analyzer, type in the main keyword phrase. Start with the broadest possible search terms, this way there is less chance of missing keywords that might otherwise be overlooked.
- Look for 2-4 word key phrases that have at least a daily search volume of 200 or more. Since the top 3 sites will receive 60%-80% of all searches, it follows you can expect at least 120 or more unique visitors for those keywords phrases. In some cases, you may want to lower the minimum search volume threshold to as low as 50 if the search term is well targeted for your business.
- At this point you should have at least 20-30 really good secondary keywords in your basket.
- Hopefully most
of the keywords you have selected will have little competition.
Some of the keyword tools we have recommended will also tell you the amount
of competition for each keyword, but you can also verify these numbers
manually by typing the search terms into the search engines with quotes.
It's very important that you use quotes around the keywords to let the engines know you are looking for an exact match. The rule of thumb we use to assess keyword competitiveness is around "100,000" websites. Anything above a hundred thousand results is fairly competitive and requires a fair amount of optimization and link building.
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